Specializing in analytics apps and consulting for the modern data-driven online retailer.
Monitus (which derives from the Latin for “advice”) was founded by Michael Whitaker. I started out building online stores, but was quickly drawn towards trying to make sense of the data behind businesses. Data analysis tools and techniques keep changing, but what's still required is thoughful analysis and problem-solving skills that take into account the context that businesses operate in.
There are plenty of solutions looking for a problem to solve. I always try to understand the problem first.
We do Google Analytics v4 implementations, migrations and audits.
We specialize in web and server-side Google Tag Manager implementations.