Server Side tagging for ecommerce stores.

Server-side tagging, as opposed to client-side tagging, offers numerous advantages, especially for e-commerce sites that require robust data collection, enhanced security, and improved website performance.

The problem with client-side tagging

With traditional tagging, whether you are using Google Tag Manager or putting tracking scripts directly into your site, the browser has to download all those third party scripts before sending the data directly to those external services.

This has a few consequences:

  • External tracking scripts can add up to many megabytes, thus slowing down your site for your users.
  • External tracking scripts are far more likely to be blocked by browsers and blockers.
  • You are not in control about the data that those tracking scripts send.
client side and server side comparison
server side tagging container

The benefits of server-side tagging

With server side tagging you create and are in control of your own tracking server, running on your own subdomain. With this setup, the browser sends requests and data directly to your server. Once the data is received by your server it can then be routed to other tracking scripts. This approach has many benefits:

  • You can significantly improve page load times because those external tracking scripts are no longer downloaded and executed by the browser.
  • Reduced impact of ad blockers since the tracking code is hosted on your server.
  • Much better privacy controls. Since the data arrives at your server, you decide what data to send to third party scripts. Filter out sensitive data such as IP addresses and cookies.

Create realtime data apps

Because you have full control over your own tracking server, you can create advanced apps with relative ease.

  • Send realtime cart events to a database to see what items your users are adding to cart.
  • Track error messages in realtime so you can detect problems right away.
  • Send data to a data warehouse like BigQuery for longterm storage and advanced analysis.
  • Full access to raw traffic data and server logs.
Create realtime apps

Frequently asked questions

Server Side Tag Manager requires you to set up a cloud-based server in Google Cloud Platform (GCP).

You also need to provision a Server Side Container in Google Tag Manager.

Ready to buy now?

Includes setup of Google Cloud Account, installation of tracking code and provisioning of Server Side Tag Manager. We will contact you to schedule the installation.

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Contact | (415) 868-4485
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