Since November 2005 Google has been offering its web analytics package for free. What used to cost $300 and up per month is now free. I have previously written about Google Analytics on my blog, basically saying that every Yahoo! Store merchant should install Google Analytics. Due to overwhelming demand, Google currently restricts new signups: you have to submit your email address and wait in line for your initiation.
The basic Google Analytics tracking code is easy to install on a Yahoo! Store and you will get very useful web traffic data to pour over. However, the key information is unfortunately missing: tracking converting keywords - whether they come from free organic search results pages or from PPC ads.
Owing to the architecture of the Yahoo! Store shopping cart itself and the fact that the cart and checkout pages are on a Yahoo! domain (shopping.store.yahoo.com) instead of the merchant's domain make capturing converting keywords very difficult.
Last update: May 3, 2006
Introducing Monitus Tools
Check out our new Yahoo! Store Tools site, which features a number of web-based services for merchants. Our first tool is the Google Analytics connector for Yahoo! Store, which enables Google Analytics to track e-commerce data.
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